Marketing is actions that a business takes to promote and sell its product to its audience. It is a means of delivering the product or service to the customer.

There are various ways of marketing your product or service, such as;

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Traditional marketing: promotion using newspapers, billboards, etc.,

Conversational marketing: promoting product or service by having one on one conversations with the target audience,

Brand marketing: This type of marketing is done to create a brand image it is basically for the brand and not the product or service that is providing,

Stealth marketing: Celebrities market the product, and the audience is tempted to use the product, and.

Mobile marketing: basically it is like digital marketing for the phone.

What Is Mobile Marketing?

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Mobile marketing is one of the marketing types. It is different from traditional marketing because it does not use conventional mediums to market. Instead, it uses Mobile phones, Tablets and Smartphones. Mobile marketing is vaster than it may seem; it does not only mean promoting and advertise the product on a few social media platforms rather text alerts and sometimes phone calls too. Mobile marketing is less expensive than marketing on radio or television, as would be traditional marketing. It helps in grabbing the attention of potential buyers without spending much. Companies do not need to run an ad on TV about a new gaming device that they have launched because youth does not watch TV much.

How Does Mobile Marketing Work?

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Mobile Marketing involves ads and promotions sent as text messages, ads on applications, ads on social media, and even on websites you visit. In the coming time, mobile marketing has increased as usage of the mobile itself has increased. Each age group is seen using a mobile phone. The mobile phone has become the most approachable medium. At this moment, It has eradicated the geographical and demographical divide. A sixty-year-old and a sixteen-year-old both have mobile phones. The general audience has increased.

Mobile marketing is not done based on demographics; instead, it depends on the user’s behavior. Let’s see it this way: there are two people of the same age and gender. Both have different interests. Person A is interested in traveling while person B has a knack for cars.

Artificial intelligence (AI) will detect these behavioral changes among people and then categorize them into a different demographic category. It then will target them based on their likes and dislikes. Person A will see ads regarding travel fares, accommodation, and tourist attractions on their feed, while person B will be marketed about the newest cars, car accessories, or fuel. This is a more effective type of marketing because the audience is targeted with what they want.

Traditional marketing does not have the advantage of (AI) mobile phones can save your search history of sites that you visit more frequently and track your location of places you have been going to frequently. This data is combined to check your behavioral patterns, and this is why you see what you see on your feed. Here is an example: you search for something entirely unrelated, and you have never searched for it on Google. Still, when you do the next moment you will open your social media account, you will see an ad pop up for that product or service.

This is how the mobile marketing reach has refined what you see so you do not see unnecessary ads. You only know what you want to see.

Strategies of Mobile Marketing

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Video Ads: You are watching a video, and suddenly your video pauses, and an ad starts playing well. That is a video ad. Since mobile usage and its audience have increased, the companies have also begun to advertise as video ads to promote and market their product or service to the target audience.

App-based: This type of mobile marketing uses mobile applications to market products or services. Apps are widely used on mobile phones; therefore, companies who want to advertise mobile ads appear on third-party applications. Apps such as Facebook have allowed the companies who want to advertise to generate advertisements that are then shown on Facebook to the user.

In-game mobile: This is something all the game players must know about. You are playing a football game, and you are about to make a goal. Just then, an ad pops up, and your game is paused. Your tempo is broken, and you hate the ad for that. As much as you are annoyed by it, the advertiser benefits from it.

Location-based: These mobile ads appear based on the user’s mobile location history. If the user visits food places more often, they will likely see ads of other food places or

cuisines, or food-related stuff. Sometimes advertisers only advertise their ad if the person is within a 1-kilometer radius of the company that is advertising.

Mobile search ads: These are ads that are based on your Google searches.

SMS: The user receives a text message that has offers that the advertiser is providing. Importance of Mobile Marketing

Importance of Mobile Marketing

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Mobile marketing is a trailblazing marketing technique that has made a groundbreaking entry in the world of business. It has made marketing more accessible and practical at the same time that too at a lower cost. Mobile marketing is advantageous to the advertisers and the customers because they see what they want to see and not unrelated ads. Customers can easily find what they want. Mobile marketing is a hit because the device’s portability is much more than billboards. While driving, if a thousand people are walking by a billboard, it undoubtedly grabs a lot of attention, being such a huge center of attention. But unfortunately, there is a high possibility that it is not the target audience that the advertiser is looking for. Mobile marketing has made ads more personalized to each consumer. Advertisers need to switch to mobile marketing because the usage of mobile devices is increasing. An average person’s day starts with a mobile phone in hand and ends with a bed. The user is more responsive to ads on their mobile phones than TV screens, radio, billboards, and newspapers.

Mobile phone’s purpose is not restricted to chatting and calling only. Instead, it has significantly extended the small device that has enabled you to do everything and anything from playing games to shopping online. Mobile marketing can boost up a company’s revenue like no other marketing type. Mobile marketing strategy SMS has a high response rate. The user will likely open the text message than the likelihood that the user will check promotional email. Most of the time, these promotional emails go into the junk or spam folder and never make it to the receiver.

Mobile marketing has made the advertisers reach not only national but international too. If you are someone who is looking for a global audience, then mobile marketing is just the right kind for you. Not only can this mobile marketing help a business in finding and exploring its target audience.