Instagram is a free, online photo-sharing application and social network platform that was taken up by Facebook in 2012. This unique app was one of the very first apps that were able to allow users to edit and upload photos and short videos through a mobile app. Through Instagram, users could add a caption to each of their posts and use hashtags, and location-based geotags to index these posts and make them searchable by other users within the app.
Each post by an Insta user shows up on their adherents’ Instagram takes care of and can likewise be seen by the public when labelled utilizing hashtags or geotags. Users additionally have the choice of making their profile private, so just their adherents can see their posts. Likewise, with other informal communication stages, Instagram clients can like, remark on and bookmark others’ posts, just as send private messages to their companions using the Instagram Direct component. Photographs can be shared on one or a few other online media locales – including Twitter, Facebook and Tumblr – with a single snap.’
What’s different about Instagram?
In an advancing marketing world, which keeps progressing through one way or another, apps like Instagram though to pitch in the process. Instagram is not only a tool for individuals, but also businesses. The photo-sharing app offers companies the opportunity to start a free business account to promote their brand and products.
Organizations with business accounts approach free commitment and impression measurements. As indicated by Instagram’s site, more than 1 million sponsors overall use Instagram to share their performances and drive business results. Furthermore, 60% of individuals state they find new items through the application. Social media apps like Instagram have invented the term called ‘Social media marketing’ as they are the means of much business and their respective marketing.
Whether your account is a business one or just a public one looking for followers or more traffic, You’d want more and more audience traffic on your account now wouldn’t you?
Well, that’s where this article helps, Read more to find out effective ways to increase traffic on your account:
Do More With Your Bio Link
Presently, Instagram does not allow its users to use direct links from either the post or the caption. And even if you copy and paste a URL to your product or blog post in the caption, it won’t appear as a clickable hyperlink – making it virtually useless the user journey. So what to do now? If you can’t link something, how will you direct people towards your respective site? Well, we have a solution for that as well. We improvise and use Instagram’s features to fulfil the need
To help you connect your site to your landing page, or any page you want your audience to see, the platform provides you three spots where you can counter use to help you drive traffic from Instagram. These are:
- your Instagram bio
- Instagram Stories (if you have over 10,000 followers),
- and in your IGTV video descriptions!
You might need a link for:
- A newly launched collection.
- A featured story.
- A lead capture page.
Now you must be wondering how to draw attention to the link by adding strategic call-to-actions in post captions that explain the value of the link. Well, you could try things such as:
- “Click our link in bio to find out more about…”
- “Read the full story at the link in our bio.”
- “For more insights, check out the link in our bio.”
Sneak peek: let’s help you with how to include a BIO in your account:
- Open the Instagram app and visit your profile
- Select “Edit Profile”
- Navigate to the third dialogue box titled “Website.”
- Copy and paste your link
- To save your new connection, tap “Done” in the top right corner.
And wallah, you’ve successfully placed a link into your Bio.
Create your Brands own hashtag:
If you’re a brand that’s progressing or a brand which has a few campaigns it wants everyone to know about, well this option is for you.
As in recent times on Instagram, a custom, or branded hashtag allows you to create a collection of your best content virtually. When a potential follower finds you via another highly targeted tag, they’ll be more likely to follow after seeing your top posts.
You may likewise consider making a hashtag for every one of your Instagram promotion efforts. Now and again, this is a superior choice since it frequently sounds less limited than utilizing something more explicit to your business, for example, your organization name. Thus, campaign hashtags are regularly used by adherents, which at that point catches the consideration of their associations. On the off chance that they have similar interests, they also may begin following you.
Be unique; don’t bore your followers!
In a world which has a lot of competition and of course a very saturated market, it’s essential to be unique and satisfy the audience. Now, apart from pictures and videos on how to be unique? Instagram caption ideas are what you’re a target, you need to look beyond typical captions and emoji, and hashtags. The goal here is to be funny, ironic, or outrageous, and not to be monotonous or boring.
Use event-related hashtags
Event-related hashtags include functions occurring in your industry, for example, yearly shows, classes, and workshops. They could likewise be special functions in your neighbourhood or the world that is on the brains of the majority at a given time. These are regularly most appropriate for your more happy, easygoing posts. For instance, did you snap a pic of your group viewing the meeting for lunch after the lockdown? Post it… and remember to incorporate #Lockdownover! While this probably won’t pick up a ton of followers or attention since it’s such a general and famous term, it can help attend to your business, which will uphold your endeavours to pick up supporters.
Get descriptive with your captions.
Words usually can’t do a picture justice; however, you can’t skirt the terms. Like the other Instagram hacks we’ve included here, this is something you’ll need to focus on working into your technique after some time don’t as well, stress on the off chance that it feels strange from the start. Your composing will improve as you discover your image’s Instagram voice. Remember to know how it’s supposed to go, being extra or too descriptive might make your account lose followers.
What’s your Instagram style?
It’s human nature to want to fit in, but on Instagram, you want to stand out. Focus on your brand, what strategy would make you different from the constant social monotony? What will feed style make followers come to you? To achieve this individual success you must hire marketers or social media strategists to get the job done better.
Avoid specific hashtags at all costs.
In the social media world, try your best not to be BASIC, follow trends that inspire or are unique and put you in a good book in the eyes of your viewers. Your goal is to gain engaged followers with the potential to become customers. Some commonly used hashtags can get you lots of followers but not the kind you want or need. It’s vital that you know what they are so you can avoid them and grow a following that’s worth having, Some of these basic or rather annoying hashtags are: