Instagram is one of the most prominent and most dominating social media platforms, with over a billion people tuning every day. It plays an influential role in modern-day society. Roughly over half a billion people make use of the Instagram stories feature every day. Businesses take the cake by creating about one-third of the most viewed stories. Often overlooked are these bad boys, but they should be a vital part of your winning Instagram strategy. They’re not something to be ignored and will take your social media game to the top.
It can be quite challenging for Bloggers, content creators, and influencers alike who spend hours researching strategies and marketing techniques. Instagram is also ever-changing with system updates, new features, filters, hashtags, and trends; keeping up can be quite exhausting.
One thing that seems to never feel off the market is the useful old Instagram stories feature which remains a user favorite.
We remain thankful for such stability in our social media ventures. Instagram stories were first introduced in 2016, just five years ago. It has become the most popular and frequently accessed feature. But what you did not know is that it is, in fact, a rip-off from our buddy Snapchat but we won’t get into that.
Can you get followers from Instagram stories?
You most definitely can. It is more likely to gain followers from stories than your posts as Instagram stories tend to show up on both the news feed pages and the explorer page. This makes it likely for the user to discover your account and watch your posted stories. Most people post many stories so they can appear on the exploring page and receive a ton of new followers.
Want to get more engagement on Instagram Stories?
We got you. First, you need to focus on your views and make them colorful, eye-catching, and creative!. Stickers can be just as cute, all depending on your preferred audience. Instagram stories can be used as updates, and you decide your themes, such as a fun, lively free vibe or more mellow or the laid-back sort. That’s all up to you. A theme, frequent posting, and utilizing highlights are how to go for perfect Instagram story engagement. With about 500 million people watching anyway, chances are you’re a day closer to your goal every day.
Building an audience is no easy task, especially a large and loyal follower count. This experience can be daunting and tiring but think of your story viewers as potential brand engagement. Make it just as exciting as a magazine for your hopeful business. With this attitude, you may find yourself an Instagram success sooner rather than later.
So without any further ado, here’s how to get more views on Instagram Stories:
Have an aesthetic/Theme
Having a certain type of look for your account that your audience may only associate you with is ideal. Creating stories that look great is a priority, but when they reflect your vibe and theme your audience knows the difference.
Having an aligned put-together account means your Instagram stories, your feed posts, and any link in bio will all match to your true style and what you’re branding. This can really boost your brand awareness, uplifting your own unique style. As you nail that aesthetic the pieces fall together into place. This will help you stand out from the crowd making your mark and a sense of familiarity from your followers.
Know Your Audience
Whoever it is you want to please, you’ll need to figure out what type of content caters to your audience’s likes. Once you figure it out, it will be smooth sailing ahead, and this can pay off following your views and engagement score.
You can also use your followers’ analytics and data to find out what gets them double-tapping their screens and then tailor your content accordingly. For example, if your followers love your short clips and gag reels but exit when you post stale images, you may want to switch it up a notch with your clips and videos and keep the images to a limit. In short, give the people what they want and watch your viewership increase with the content their way.
Use Highlights to drive traffic:
Highlights are the perfect feature for influencers, bloggers, and content creators alike.
Your account must be eye-catching with a witty bio and profile icon, and it’s just as important to have a great highlights reel. When you have a new user, they probably don’t know who you are. Highlights can fix that gathering your favorite videos, photos, and content you’ve created come together and “highlight” it.
The feature is quite self-explanatory and keeps your user hooked, and you may have hopes of a future follower. Highlights can be used in many ways, and you don’t need to have a massive following to have highlighted memories. If you’re an influencer, business, or brand, highlights can be like a short promo trailer for you or your business showing what you or your brand are all about.
Take polls and quizzes:
Not only are polls and quizzes great ways to engage with the audience and put yourself out there, but it can also research what your followers like to see on your account. to mention they can also be a lot of fun. Instead of racking your brain to figure out what your followers may like, ask them yourself, and they deliver. For example, if your account is focused on fashion, you could ask your followers if they want to see more accessories, shoes or bags, and whatnot. Their answers may surprise you, and either way you’ll learn about whether or not you’re doing your job right. If you’re short on ideas, the most straightforward answer is sometimes right. Just ask your audience.
Shoutouts to collaborators:
On Instagram, whether we may or may not be, we’re all friends on social media. You’ll find yourself with much competition, and the best way to overcome this is to collaborate simply. When you can’t beat em, join em. Making friends from the competition is the best advice to follow for a social media race to the top. When you get to your goal, you’ll be happy you did. Instagram can be a harsh place, especially when we all essentially want the same thing, so nobody wants to help each other. Break the cycle, and when you do, you’ll be remembered. Giving shoutouts and collaboration of content and lit photoshoots may be the way to go for you and your brand. Although it may seem backward to ask your followers to follow someone else, it just builds social image and relationships. You help a buddy out just like someone else may help you, aka you lift each other up, plus the best part of collaboration maybe how you can get your and your collaborator’s followers together and build something bigger and better. This can lead you to brand deals or expand your business. All you need to be is creative.
