If you are an avid Instagram user or a marketer who utilizes this platform for his work, you are clearly familiar with the importance of captions, hashtags, and all. Well written and witty words elaborating and demonstrating your post can reach the audience’s hearts, benefiting brand ambassadors and influencers alike. But while humor attracts many and poetic words sound romantic, the most significant aspect of a good caption is really its resonance property with the readers. You see, if you are to promote a brand/idea, address a particular issue or start a campaign etc., you won’t be successful unless you have a full-time audience supporting you, who in turn won’t be available unless you keep on engaging with them. This is the most important thing. You need to caption-ize your ideas in a way your audience can relate.

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Now don’t start worrying; while you think of your own ways, here are a few of our own suggestions to help you write an engaging caption that will surely resonate with your audience.

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Helpful Tips On Writing Good And Engaging Captions

1.Understand the minds behind the screens.

We know that Instagram is used widely by millions and millions of people worldwide, but whom of those are you planning to target or have already targeted for your line of work? You need to know those people, and the better you do, the easier it will get for you to fashion your advertising strategy in the insta world. Understanding their needs, knowing their expectations, and then incorporating those to craft your perfect caption will have you seeing wonders in the form of revenue higher than you could have imagined.

Start by writing researchable questions like, What age group does the majority of the demographics lie in? Where do they mostly reside? What do they do for a living? What are their hobbies?

You can now go on and do your homework on them and, based on the answers, mind map the things relevant to the demographic and search for relevant context. This can help you connect with your audience, and there is nothing people like more than feeling understood and related.

2. Craft a unique brand voice.

Now while promoting a brand, you obviously want the users to know what it embodies and represents. You can do this by using relevant adjectives for eg, ‘cute’, ‘safe’ and ‘colorful’ can make sense for a kid’s toy, ‘comfortable’, ‘trendy’ and ‘smart’ may be a good brand voice for footwear.

Choosing an excellent and unique brand voice can really set your overall tone and make it attractive to buyers. Just remember to keep it light and, when appropriate, humorous for people who love that. Most importantly, encompass it with a nice and unique persona.

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3. Don’t make it too lengthy.

With most people quickly scrolling through their Instagram feed and only half reading most of the text material coming their way, the best length to consider when writing a caption is short. Stay compendious and just type in the context you need to but mostly try to post something that speaks for itself. But what if less is just not enough and more elaboration is required? Well, for that, you will need to remember that Instagram only lets the first three lines of a captioned show; the rest gets hidden within the ‘more’ option.

So if u want people clicking that option, you want to value each word and write a thoroughly engaging post in a hypnotizing way to compel your audience to just keep reading till the end.

Give your best at forming the first lines of your caption. Make it super engaging, attention-grabbing, and most importantly, keep it compendious so that your viewers who are too lazy to read more will have your campaign visible to them.

To achieve this, try sparking your audience’s curiosity with intriguing statements and stats or you can excite them with exclusive offers. Whichever trick you use, remember your primary goal to pique your follower’s interest, so they’re more likely to read your full caption and engage with your post.

Utilize CTA to achieve engagement.

When looking for engagement with the audience, a call-to-action or CTA can go a long way. Just by posting captions like ‘comment down your opinion’ or ‘like if you agree’ or by letting your audience feel included by a close caption of ‘Tag a friend who would like this’ etc. can literally change your Instagram game and can boost your engagement with your followers like nothing else.

Make sure to keep your CTAs simple and fun to encourage as many engagements as possible.

Use branded hashtags to enhance your discoverability.

Another tactic great for getting more and more followers and increasing your chances at discoverability is the use of hashtags in your captions. This unique form of the text provides excellent means to connect with customers, find content produced about you by your followers, and build long-term relationships with influential partners!

It basically helps organize and categorize content like photos and videos, making it easier for browsers to well browse for the content they want. They provide Instagram with the knowledge of viewers searching for a particular hashtag or browsing individual web pages and the power to show your content when searched for the relevant hashtag.

For example, an influencer could go to the gym and then use the following hashtags #gymlife, #stayingfit, #sheddingpounds, #transformationtuesday etc. when posting on Instagram

Another business strategy is to use branded hashtags, for they are a great way to initiate conversations among followers and increase your content reachability. They form means for your fans to share their experiences with you among their followers and for you to arouse user-generated content (UGC), meaning significant growth for your followers and help with the overall engagement on Instagram.

Image source: The Atlantic

7. Ask questions.

One of the many simple ways to gain more comments on your posts is by using your captions to ask your followers some engaging yet straightforward questions. This can range from skill-testing questions like asking for opinions on a particular issue or simple-open-ended ones like, for eg, their favorite ice cream flavor. You can also ask for tips or recommendations from the audience.

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8. Do shout-outs.

You might have noticed on different blog posts that influencers do this thing called shout-outs on their social media and even create challenges for their followers like ‘Shout-out to the first commenter’ and then give shout-outs to the ones who do. This is also done when they collaborate with another Instagram user and post the caption ‘Go check out his/her profile’. This is done to help the collaborating person get more followers.

By mentioning other users in your caption, you are most likely to compel that user—and possibly some of their followers—to comment on, like, or share your content.

Image source: Animoto


Instagram captions are like valuable tokens of the marketing world on the platform, and you must use it well to boost your marketing efforts. Even though writing them takes a significant amount of time, it’s worth every second of it because it helps build long-lasting relationships, driving engagements like nothing else, and its appeal to customers will have them coming back for more fun stuff to read.